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		<description>Does marketing matter? Or, more importantly, does your marketing matter? In this podcast, our professional marketing team transforms the marketing guessing game into a data-driven process with measurable insights and optimization opportunities.

Join our conversation on the first Monday of every month and start knowing the what, where, why, and how of implementing effective marketing strategies. Make your marketing matter.</description>
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		<itunes:subtitle>Does marketing matter? Or, more importantly, does your marketing matter? In this podcast, our professional marketing team transforms the marketing guessing game into a data-driven process with measurable insights and optimization opportunities.Join our conversation on the first Monday of every month and start knowing the what, where, why, and how of implementing effective marketing strategies. Make your marketing matter.</itunes:subtitle>
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		<itunes:summary>Does marketing matter? Or, more importantly, does your marketing matter? In this podcast, our professional marketing team transforms the marketing guessing game into a data-driven process with measurable insights and optimization opportunities.

Join our conversation on the first Monday of every month and start knowing the what, where, why, and how of implementing effective marketing strategies. Make your marketing matter.</itunes:summary>
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