Season 2, Episode 6
Marketing & Sales – Who should you hire?

Mar 20, 2023

Lina Adams and Sarah Roberts discuss which comes first – the chicken (aka sales) or the egg (aka marketing). Marketing and sales exist as two separate funnels, but they work closely together. Knowing which to focus on first when growing your team can be difficult. Lina and Sarah discuss the importance of defining business objectives upfront to determine which area needs your attention. 
In today’s episode of Marketing Matters, Lina Adams and Sarah Roberts discuss which comes first – the chicken (aka sales) or the egg (aka marketing). Marketing and sales exist as two separate funnels, but they work closely together. Knowing which to focus on first when growing your team can be difficult. Lina and Sarah discuss the importance of defining business objectives upfront to determine which area needs your attention.

Highlights:

  • Marketing and sales are more like cousins than twins (Lina and Sarah explain)
  • Define your desired outcomes first to make decision-making easier
  • Evaluate what areas of your business need support to achieve marketing & sales alignment

Reference episode: What marketing and the military have in common

Follow us!

Instagram

LinkedIn

Facebook

Be sure to subscribe and rate the podcast!

We’ll see you in two weeks!

Marketing Matters is brought to you by ADV Marketing – Everyone has a story worth telling. Let’s tell yours.

Related Episodes

Paid, Owned, & Earned Media for B2B Marketing

Paid, Owned, & Earned Media for B2B Marketing

Sep 29, 2023

When credibility matters (like it always does in B2B marketing), who is spreading the message matters just as much as what they are saying. That is where paid, owned, and earned media comes in. On today’s episode of Marketing Matters, Morgan and...

Marketing Analytics: Benchmarking

Marketing Analytics: Benchmarking

Sep 18, 2023

In today’s data-driven world, understanding the performance of your marketing efforts is crucial for success – but how do you know if your marketing is driving results? Join Morgan and Sarah on this episode of Marketing Matters, as they dive deep...