Season 2, Episode 5
Stop thinking like a consumer for your B2B marketing

Mar 6, 2023

Lina Adams and Sarah Roberts sit down to discuss the differences between B2C (business-to-consumer) versus B2B (business-to-business) marketing. They begin by defining B2C and B2B marketing and then discuss why the two need to be treated differently within the business world. Then, they explain the contrast between account-based marketing and inbound marketing within B2B marketing.  
In today’s episode of Marketing Matters, Lina Adams and Sarah Roberts sit down to discuss the differences between B2C (business-to-consumer) versus B2B (business-to-business) marketing. They begin by defining B2C and B2B marketing and then discuss why the two need to be treated differently within the business world. Then, they explain the contrast between account-based marketing and inbound marketing within B2B marketing.    

Highlights: 

  • The difference between B2C and B2B marketing  
  • Account-based marketing vs. inbound marketing 
  • How do B2B marketing and sales work together? 
 

Resources from the episode: 

Reference Episode: What marketing and the military have in common     Follow us!  Instagram  LinkedIn  Facebook    Be sure to subscribe and leave a comment or review!  See you on the first Monday of next month!  Marketing Matters is brought to you by ADV Marketing – Everyone has a story worth telling. Let’s tell yours. 

Related Episodes

The Different Aspects of Marketing

The Different Aspects of Marketing

Nov 13, 2023

You have been pushing out advertisements for a while now but your business and sales aren’t growing. Sound familiar? In order to pinpoint what you are missing, you need to understand all the aspects of marketing and how each one brings value to...

Why Content Matters

Why Content Matters

Oct 30, 2023

So, you have a sales team— but you can’t seem to close with any of your potential clients OR the sales process feels particularly hard. Why? In a day and age where information on any company is available at the push of a button, it is vital to...