Design Principles 101

Design Principles 101

Designs are more than subjective interpretations of what looks good and what doesn’t. There are many different principles that contribute to making a design truly good. On today’s episode of Marketing Matters, Morgan and Sarah will be discussing design principles....
Should B2B businesses invest in ads?

Should B2B businesses invest in ads?

When people think of marketing, they usually think of advertising – which is not always the case. How does advertising fit in to marketing and when is it good to use paid advertisements? Join Morgan and Sarah on this episode of Marketing Matters, as they discuss both...
When is marketing too much?

When is marketing too much?

Where is the line between marketing and spam? How do you know when marketing is “too much?” Join Lina and Sarah on this episode of Marketing Matters, as they discuss marketing in excess and how to avoid marketing fatigue in your own strategy. They discuss different...
4 misconceptions about small business marketing

4 misconceptions about small business marketing

There are many misconceptions about small business and B2B marketing. In this episode, Lina and Sarah break down the 4 most common misconceptions they’ve seen. Is marketing only for large businesses? Are marketing and advertising the same thing? Is marketing really...
The power of an outsourced team vs. an individual

The power of an outsourced team vs. an individual

What is the best method for building a strong marketing team? Should you outsource a team? Should you hire an in-house individual? What are the pros and cons of each? If you’re asking yourself these questions as a business owner, today’s episode will bring some...