by admin-advmarketing | Sep 29, 2023
When credibility matters (like it always does in B2B marketing), who is spreading the message matters just as much as what they are saying. That is where paid, owned, and earned media comes in. On today’s episode of Marketing Matters, Morgan and Sarah are diving into...
by admin-advmarketing | Sep 18, 2023
In today’s data-driven world, understanding the performance of your marketing efforts is crucial for success – but how do you know if your marketing is driving results? Join Morgan and Sarah on this episode of Marketing Matters, as they dive deep into the world of...
by admin-advmarketing | May 15, 2023
Welcome back to Marketing Matters! On this episode, Lina and Sarah sit down to discuss the burning question: can artificial intelligence really help with your marketing? With so many different AI platforms claiming to perform magic, how can you be sure that AI is...
by admin-advmarketing | May 2, 2023
Marketing Matters is back! Welcome to the first episode of season 3, where Lina and Sarah discuss one of the most critical aspects of any successful business: managing your budget. With so many things demanding your money as a business owner, how do you find space in...
by admin-advmarketing | Mar 20, 2023
In today’s episode of Marketing Matters, Lina Adams and Sarah Roberts discuss which comes first – the chicken (aka sales) or the egg (aka marketing). Marketing and sales exist as two separate funnels, but they work closely together. Knowing which to focus on first...
