Design Principles 101

Design Principles 101

Designs are more than subjective interpretations of what looks good and what doesn’t. There are many different principles that contribute to making a design truly good. On today’s episode of Marketing Matters, Morgan and Sarah will be discussing design principles....
Influencer Marketing 101

Influencer Marketing 101

The rise of TikTok and YouTube has seen an explosion of growth for the influencer industry. However, using an influencer in your marketing strategy is more complicated than many people think. On today’s episode of Marketing Matters, Morgan and Sarah will be discussing...
Creating an Effective Podcast

Creating an Effective Podcast

Podcasting is a complicated, expensive, and time-consuming process. But in a world with so many podcasts, how do you make yours stand out amongst all the noise? On today’s episode of Marketing Matters, Morgan and Sarah are joined by Greg Dunn, Marketing Coordinator at...
Videography In Marketing

Videography In Marketing

Video makes up 65% of all content online, but how can one format account for such a large percentage of content on the internet? There are many different types of videos, all of which have different strengths when trying to achieve specific outcomes. On today’s...
The Marketing Funnel

The Marketing Funnel

Your typical consumer journey is going to differ whether you work in a B2C business or a B2B business, but why? What makes the traditional consumer journey effective sometimes and the account-based/inbound journey effective at other times? On today’s episode of...