Creating an Effective Podcast

Creating an Effective Podcast

Podcasting is a complicated, expensive, and time-consuming process. But in a world with so many podcasts, how do you make yours stand out amongst all the noise? On today’s episode of Marketing Matters, Morgan and Sarah are joined by Greg Dunn, Marketing Coordinator at...
Videography In Marketing

Videography In Marketing

Video makes up 65% of all content online, but how can one format account for such a large percentage of content on the internet? There are many different types of videos, all of which have different strengths when trying to achieve specific outcomes. On today’s...
The Marketing Funnel

The Marketing Funnel

Your typical consumer journey is going to differ whether you work in a B2C business or a B2B business, but why? What makes the traditional consumer journey effective sometimes and the account-based/inbound journey effective at other times? On today’s episode of...
The Different Aspects of Marketing

The Different Aspects of Marketing

You have been pushing out advertisements for a while now but your business and sales aren’t growing. Sound familiar? In order to pinpoint what you are missing, you need to understand all the aspects of marketing and how each one brings value to your business.  On...