Are We a Fit?
We are a full-service marketing agency for industrial and commercial businesses.
We are ADV Marketing—a marketing agency that works with small to medium-sized industrial businesses in the greater Houston area and beyond. We work alongside our clients to develop relationships and create a targeted marketing strategy that achieves their unique goals.
Account-Based Marketing (ABM)
Account-Based Marketing (ABM) is a targeted approach to B2B marketing. This approach allows businesses to focus resources and investments on the clients you want.
Using your ideal customer profile (ICP), your marketing is customized to reach the clients you want and that match your offerings. Your marketing is tailored, so your investment yields higher returns.
Targeted | Tailored | Efficient
Inbound marketing brings customers into your company. As a strategy, it is content-dependent. It hinges on creating value through relevant and informational content to draw in customers.
Strong inbound marketing strategies are considered to be trusted, credible resources for information by current or prospective clients.
Value Creation | Content-Based
Learn More About Our Strategy & Its Effectiveness for Clients Like You
Marketing + Sales mean...
Marketing’s main enemy is a combination of fear and confusion in the minds of potential consumers. As with any successful military tactic, the strategy of attack begins with the long-range artillery followed by the close-range, targeted attacks from the infantry. The infantry is armed from a high-quality, well-stocked armory to launch a successful campaign.
Your marketing is your artillery. Its main purpose is to weaken the effects of fear and confusion in your consumers’ minds with long-range, indirect attacks. This role is what your marketing does best. At ADV Marketing, the B2B marketing artillery is made up of the targeted approach of account-based marketing (ABM) and value-creating inbound marketing.
Finally, it’s time for the sales team. Each salesperson in your company makes up the infantry that will follow the coordinating attacks of the artillery. Of course, your infantry will also be supplied by the effective marketing armory. The one-on-one, direct conversations your salespeople have are where the sales close, but only if the artillery and the armory have done their work.
Read Our White Paper to Learn More About Marketing + Sales
1. Client Onboarding: Target, Tactics & Launch
Understanding your target audience will give your marketing direction and clear, defined objectives. This targeted approach is designed to facilitate meaningful marketing that optimizes efficiency. Reach your consumers and make an impact, without wasted resources.
Convert your targeted strategy into a comprehensive plan of action. The tactics will integrate the artillery and armory your brand can use to tackle your business development goals. Your artillery serves to address fear and confusion in your prospective consumers. Your armory will arm your sales team with persuasive collateral.
After your TTL meeting, your company will walk away with next steps for starting a successful marketing campaign with ADV Marketing. The meeting’s main deliverable, the TTL Launch Pad, will integrate the key concepts that build your brand and the strategy that will drive it forward.
2. Developing a Marketing Strategy
In the Account Based Marketing funnel, there are 3 basic stages: Identify, Engage, and Close.
ADV Marketing supports activities in all 3 stages, but we are mainly involved with the Engagement stage. We develop a long-term plan based on the objectives established in the Target, Tactics & Launch phase of client onboarding. These plans utilize our full suite of services and are budgeted based on the resources our clients have available to invest in marketing. Through out in-depth planning and understanding your business upfront, you get a better return and more effective marketing in the long run.
3. Reporting - MMR
We understand our goal is not to produce great articles or graphics—it’s to make sure you’re generating more revenue. You’re making an investment, and we take that investment of time and resources very seriously.
To make sure our marketing is on track with the objectives we’ve set with you, and to make sure we can redirect if needed, we routinely report results on key performance indicators. Every month we send out a variety of reports. All partner clients will receive our Monthly Market Report which will consist of a competitor analysis, previous month’s analytics, and more, depending on your needs. If you choose, you can also receive a Lead Generation Report, which reports leads generated from the previous month with lead analysis and contact suggestions.
You're Our Perfect Fit If...
Company Size is Less Than 100
We specialize in small to medium-sized businesses. If your company has around 100 employees or less, we’d love to work with you.
Energy, Construction & Industrial Services
Our specialty is the energy, construction, and industrial services industries. Because our wide range of experience in these industries, we quickly grasp even the technical aspects of your product or service. Our knowledge and background allows us to translate your information into great marketing.
Long Term Focused
Marketing doesn’t work overnight. Marketing is a long-term investment. We’ve found that it takes about 3 months before clients begin seeing their ROI. So if you’re in for the long-haul and want to see what long-term marketing can do, we’re happy to show you.
Point of Contact with Minimal Involvement
We recommend having 1-2 reoccurring 15-minute meetings a month between your company’s representative and our marketing staff. This will help us to get approvals, hear any ideas you have, and ensure we’re all on the same page with your marketing expectations. Then from there, we do all the heavy lifting!
We're Not For You If...
Typical Marketing Costs are Less Than $5000
An average client spends $5,000 to $7,500 a month on marketing with us. If that’s outside your average marketing budget, we’re likely not the marketing firm for you.
Need Results Now
Account-based marketing is a proven marketing tactic. However, results can take 3 to 12 months to show true results. We find clients who are long-term focused get the best results. If you prefer your marketing to be more reactionary to trends and current marketing events, then we’re likely not the firm for you.
Does your company consistently need something produced within a short deadline window? Then we’re likely not a good fit. Often companies with consistent “fires” don’t fulfill their true marketing potential, since our focus gets taken away from the established marketing strategy.
You Need Us To Make Sales Calls
Sales and marketing need to work hand in hand. It’s important that we get your sales team’s buy-in since we will be working to assist its sales goals. However, we’re not a sales team and would perform very poorly as such, so if you’re looking to hire a sales team, we’re not the firm for you either.
Ready For The Next Step?