Marketing Matters
A podcast by ADV Marketing
Latest Episode
Design Principles 101
Designs are more than subjective interpretations of what looks good and what doesn’t. There are many different principles that contribute to making a design truly good.
On today’s episode of Marketing Matters, Morgan and Sarah will be discussing design principles. We’ll focus on the Gestalt principles and how you can incorporate them to improve designs, without formal design training, and questions to ask yourself to gain the best feedback. Tune in to learn how to make sure your designs are communicating their purpose to the right people.
Previous Episodes
Influencer Marketing 101
The rise of TikTok and YouTube has seen an explosion of growth for the influencer industry. However, using an influencer in your marketing strategy is more complicated than many people think. On today’s episode of Marketing Matters, Morgan and...
Creating an Effective Podcast
Podcasting is a complicated, expensive, and time-consuming process. But in a world with so many podcasts, how do you make yours stand out amongst all the noise? On today’s episode of Marketing Matters, Morgan and Sarah are joined by Greg Dunn,...
Videography In Marketing
Video makes up 65% of all content online, but how can one format account for such a large percentage of content on the internet? There are many different types of videos, all of which have different strengths when trying to achieve specific...
The Marketing Funnel
Your typical consumer journey is going to differ whether you work in a B2C business or a B2B business, but why? What makes the traditional consumer journey effective sometimes and the account-based/inbound journey effective at other times? On...
The Psychology of Marketing (Consumer Behavior 101)
The psychology of marketing is often overlooked, but the truth is that people act on instinctual behaviors. Learning how to harness the power of these biases can contribute to major growth of your business. On today's episode of "Marketing...
The Different Aspects of Marketing
You have been pushing out advertisements for a while now but your business and sales aren’t growing. Sound familiar? In order to pinpoint what you are missing, you need to understand all the aspects of marketing and how each one brings value to...
Why Content Matters
So, you have a sales team— but you can’t seem to close with any of your potential clients OR the sales process feels particularly hard. Why? In a day and age where information on any company is available at the push of a button, it is vital to...
Email Marketing (Don’t Become What You Hate)
We’ve all been there—an inbox full of unwanted emails that are immediately deleted. To avoid the virtual trashbin, it’s vital to know the fundamentals of effective email marketing. On today’s episode of Marketing Matters, Morgan and Sarah are...
Paid, Owned, & Earned Media for B2B Marketing
When credibility matters (like it always does in B2B marketing), who is spreading the message matters just as much as what they are saying. That is where paid, owned, and earned media comes in. On today’s episode of Marketing Matters, Morgan and...
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