Marketing Matters
A podcast by ADV Marketing
Latest Episode
Paid, Owned, & Earned Media for B2B Marketing
On today’s episode of Marketing Matters, Morgan and Sarah are diving into the powerful trio of paid, owned, and earned media. We break down what each term means, why these distinctions are vital for your media strategy, and the pros and cons of each type. Join us today to tailor your media strategy to your specific needs, whether you are a beginner or a marketing pro.
Previous Episodes
Marketing Analytics: Benchmarking
In today’s data-driven world, understanding the performance of your marketing efforts is crucial for success – but how do you know if your marketing is driving results? Join Morgan and Sarah on this episode of Marketing Matters, as they dive deep...
Should B2B businesses invest in ads?
When people think of marketing, they usually think of advertising – which is not always the case. How does advertising fit in to marketing and when is it good to use paid advertisements? Join Morgan and Sarah on this episode of Marketing Matters,...
When is marketing too much?
Where is the line between marketing and spam? How do you know when marketing is “too much?” Join Lina and Sarah on this episode of Marketing Matters, as they discuss marketing in excess and how to avoid marketing fatigue in your own strategy. They...
4 misconceptions about small business marketing
There are many misconceptions about small business and B2B marketing. In this episode, Lina and Sarah break down the 4 most common misconceptions they’ve seen. Is marketing only for large businesses? Are marketing and advertising the same thing? Is...
The power of an outsourced team vs. an individual
What is the best method for building a strong marketing team? Should you outsource a team? Should you hire an in-house individual? What are the pros and cons of each? If you’re asking yourself these questions as a business owner, today’s episode...
The content planning process
You have an idea for a post or video, you create it, it does great, and then nothing happens for months until you have another idea. Does that timeline sound familiar? If so, you’re not the only one. Join Lina and Sarah on this episode of Marketing...
Can AI really help your marketing?
Welcome back to Marketing Matters! On this episode, Lina and Sarah sit down to discuss the burning question: can artificial intelligence really help with your marketing? With so many different AI platforms claiming to perform magic, how can you be...
Budgeting effectively: making your marketing budget work for you
Marketing Matters is back! Welcome to the first episode of season 3, where Lina and Sarah discuss one of the most critical aspects of any successful business: managing your budget. With so many things demanding your money as a business owner, how...
Marketing & Sales – Who should you hire?
In today’s episode of Marketing Matters, Lina Adams and Sarah Roberts discuss which comes first – the chicken (aka sales) or the egg (aka marketing). Marketing and sales exist as two separate funnels, but they work closely together. Knowing which...
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