Marketing Matters

A podcast by ADV Marketing

Latest Episode

Creating an Effective Podcast

Creating an Effective Podcast

Podcasting is a complicated, expensive, and time-consuming process. But in a world with so many podcasts, how do you make yours stand out amongst all the noise?

Previous Episodes

Videography In Marketing

Videography In Marketing

Video makes up 65% of all content online, but how can one format account for such a large percentage of content on the internet? There are many different types of videos, all of which have different strengths when trying to achieve specific...

The Marketing Funnel

The Marketing Funnel

Your typical consumer journey is going to differ whether you work in a B2C business or a B2B business, but why? What makes the traditional consumer journey effective sometimes and the account-based/inbound journey effective at other times? On...

The Psychology of Marketing (Consumer Behavior 101)

The Psychology of Marketing (Consumer Behavior 101)

The psychology of marketing is often overlooked, but the truth is that people act on instinctual behaviors. Learning how to harness the power of these biases can contribute to major growth of your business. On today's episode of "Marketing...

The Different Aspects of Marketing

The Different Aspects of Marketing

You have been pushing out advertisements for a while now but your business and sales aren’t growing. Sound familiar? In order to pinpoint what you are missing, you need to understand all the aspects of marketing and how each one brings value to...

Why Content Matters

Why Content Matters

So, you have a sales team— but you can’t seem to close with any of your potential clients OR the sales process feels particularly hard. Why? In a day and age where information on any company is available at the push of a button, it is vital to...

Email Marketing (Don’t Become What You Hate)

Email Marketing (Don’t Become What You Hate)

We’ve all been there—an inbox full of unwanted emails that are immediately deleted. To avoid the virtual trashbin, it’s vital to know the fundamentals of effective email marketing. On today’s episode of Marketing Matters, Morgan and Sarah are...

Paid, Owned, & Earned Media for B2B Marketing

Paid, Owned, & Earned Media for B2B Marketing

When credibility matters (like it always does in B2B marketing), who is spreading the message matters just as much as what they are saying. That is where paid, owned, and earned media comes in. On today’s episode of Marketing Matters, Morgan and...

Marketing Analytics: Benchmarking

Marketing Analytics: Benchmarking

In today’s data-driven world, understanding the performance of your marketing efforts is crucial for success – but how do you know if your marketing is driving results? Join Morgan and Sarah on this episode of Marketing Matters, as they dive deep...

Should B2B businesses invest in ads?

Should B2B businesses invest in ads?

When people think of marketing, they usually think of advertising – which is not always the case. How does advertising fit in to marketing and when is it good to use paid advertisements? Join Morgan and Sarah on this episode of Marketing Matters,...

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